澳洲幸运1078码滚雪球技巧规律与公式

产品营销平台

神州信息产品营销平台是服务银行产品经理与客户经理,对银行客群进行细分,构建以“场景为中心”的产品设计与产品营销理念,实现金融产品端到端营销的解决方案。

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给客户带来的价值
产品功能
客户案例

给客户带来的价值

以客户为中心的营销产品管理

将分散在不同产品系统的业务产品按照营销维度进行统一管理,实现统一产品货架。同时将金融产品与场景联系起来,通过场景来包装产品,打造与创新适用与不同客户群体与场景的金融产品,使抽象化的产品简单化。

科技赋能客群划分

对于银行客户,基于客户数据分析结果,通过标签、圈子对客户进行细分,将客户进行科学分流,实现精准的市场营销和客户迁移,进一步深耕,通过银行专业的金融配置服务提升客户价值。

营销重构,实现精准营销

对营销活动进行电子化集中管理,并依托互联网、物联网等模式,打通线上线下渠道,打造与沉淀适合不同客户群体的营销方式与交互模式。

产品功能

产品管理

产品视图

产品目录

产品推荐

产品标签

产品监控

客户管理

客群管理(标签,圈子)

客户跟踪

产品推荐

营销活动管理

营销活动模板管理

营销活动发起审批

营销海报管理

营销活动跟踪

营销分析

客群分析

营销活动分析

产品分析

考核分析

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