澳洲幸运1078码滚雪球技巧规律与公式

客户画像平台

客户画像平台利用大数据技术、机器学习技术等多种科技手段给金融机构赋能,帮助金融机构更好地“以客户为中心”来提供金融解决方案,该平台通过客户数据集市、标签管理、画像管理等功能来实现客户数据的有效整合及分析应用。

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逻辑架构
应用领域
应用模型

逻辑架构

客户画像平台的逻辑架构分为数据接入、客户数据集市、客户画像平台三层,各层各司其职又相互联系,共同支持PC端和移动端的诸多应用。

应用领域

客户洞察

基于已有用户标签开展数据分析,挖掘客户行为的共性特征,通过客群细分助力客户关怀和营销,如厅堂管理、客户机器人等。

精准营销

当产品和客户量积累到一定程度时,利用算法进行千人千面的个性化营销推荐,提高客户体验的同时,带来业务增长。

风险管理

通过数据挖掘类指标,了解和评价不同客户群体的风险喜好、欺诈概率、正常还款概率、推送风险预警信号等。

应用模型

客户标签体系作为客户特征的集合,有助于构建数据挖掘模型。数据挖掘模型基于决策树、神经网络等各种机器学习算法,能够评估客户业务现状,或是对未来发展趋势进行预测。

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